Lemonade International Blog

Featured Charity @ Downtown Raleigh Marketing Event

We are excited to be the featured charity at the inaugural Downtown Raleigh Marketing event on Tuesday, September 6 from 6:00-7:30pm at Spy Raleigh.

If you are in the downtown Raleigh area we would love for you to join us! Here are the details…

At their best, marketing campaigns roll out seamlessly. But have you ever wondered what was happening on the back side of the campaign? What were the business goals behind the event? What strategy was implemented? Were there mid-stream changes? What were the metrics for success? And in the end, was the campaign successful?

Come ask your questions and hear our panelists share the real story of what went on behind the scenes of their marketing campaigns.


Downtown Raleigh Marketing / Event #1
Marketing Secrets: The Back Side
Date: Tuesday, Sept 6 / Time: 6–7:30PM
Cost: $5 suggested donation (given to Lemonade International)
Location: Spy Raleigh / 330 West Davie St. Raleigh, NC 27601 / map

Zack Medford, Isaac Hunter’s / Joel Lane’s
Zack Medford was born and raised in Raleigh, North Carolina. He went to W.G. Enloe High School before getting his undergraduate degree in Business Management from North Carolina State University. His passion for the hospitality industry led him to open Isaac Hunter’s Oak City Tavern in the fall of 2009. Zack’s dedication to social media marketing was a major factor in the success Isaac Hunter’s. Zack and his business partner Ben Yannessa translated the success of Isaac Hunter’s into their second business, Joel Lane’s Public House, which just opened in August of 2011.

Chris Powers, Founder / Owner, Busy Bee
Chris Powers is the founder/owner of The Busy Bee in downtown Raleigh. Named one of America’s top 100 Best Beer Bars by Draft Magazine, The Busy Bee is one of the brighter spots in Raleigh’s electric beer community. Its exposed brick walls and rafters create an urban draw, but it’s the beer that really fills the seats. Nearly 80 bottles, including highly sought-after brands like Mikkeller Beer Geek Breakfast and Cascade The Vine, fill the fridges, while 14 taps round out the upstairs and downstairs bars.

Chuck Belden (moderator)
Chuck Belden is the founder/organizer of Raleigh Young Professionals and a real estate broker at Rtown Living.

We are suggesting a donation of $5 for this event. All proceeds will go to the following charity:

Lemonade International

Founded in 2008 by Downtown Raleigh resident, Bill Cummings, Lemonade International is a 501c3 non-profit community development organization that exists to educate and empower people living in the largest urban slum community in Central America – La Limonada in Guatemala City. La Limonada is home to more than 60,000 people who live in extreme poverty – surrounded by a culture of gang violence, abuse, neglect and hopelessness. But there is hope. Our community development work includes two schools in La Limonada, impacting the lives of more than 350 children, along with a vocational training program, a micro-enterprise program, and a safe home, providing a refuge for abandoned, abused and neglected children.

CAM Raleigh
Downtown Raleigh Alliance
Market Restaurant
Rapid Refill (Raleigh)
The North Carolina Symphony
Palladium Plaza
Shop Local Raleigh
Triangle Interactive Marketing Association (TIMA)
Raleigh Young Professionals
The Isaac Hunter Foundation
Calvert Creative
Marbles Kids Museum/IMAX

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